1. Brainstorm 5 Top Keywords
If you’re not concerned with type-in traffic, branding or name recognition, you don’t need to worry about this one. However, if you’re at all serious about building a successful website over the long-term, you should be worried about all of these elements, and while directing traffic to a different domain is fine, owning and 301’ing the .com is critical. With the exception of the very tech-savvy (e.g. OnPage.org can get away with their name because they specifically target a domain/web-savvy group), most people who use the web still make the automatic assumption that .com is all that’s out there – don’t make the mistake of locking out or losing traffic to these folks. I make this recommendation even in light of all the new TLD extensions available in the web’s modern era – a site like “ilove.pasta” simply won’t be read as a visitable or memorable web address by the overwhelming majority of consumers.
4. Make it Easy to Type
If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you’ve lost a good portion of your branding and marketing value. I’ve even heard usability folks toute the value of having the letters include easy-to-type letters (which I interpret as avoiding “q,” “z,” “x,” “c,” and “p”).
When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. That’s why I love domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Domains like Monster.com, Amazon.com, Zillow.com, and even Moz itself required more brand investment because of their un-intuitive names. That said, if you know you’re making a big branding play, an unrelated name (so long as it doesn’t have other, pre-existing associations in the mind of your market) can be just fine.
8. Avoid Copyright Infringement
10. Reject Hyphens and Numbers
11. Don’t Follow the Latest Trends
Website names that rely on odd mis-spellings (like many Web 2.0 style sites), multiple hyphens (like the SEO-optimized domains of the early 2000’s), or uninspiring short adjectives (like “top…x,” “best…x,” “hot…x”) aren’t always the best choice. This isn’t a hard and fast rule, but in the world of naming conventions in general, if everyone else is doing it, that doesn’t mean it’s a surefire strategy. Just look at all the people who named their businesses “AAA… x” over the last 50 years to be first in the phone book; how many Fortune 2000’s are named “AAA company?”
12. Use an Ajax Domain Selection Tool
Websites like Domainr make it easy to determine availability of a domain name – just remember that you don’t have to buy through these services. You can find a name you like that’s available, then go to your registrar of choice.
By Step To Step You Can Become Domain Buyer and Seller Expert
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