Amazon Associates is a service designed to attract affiliates who want to use their website to promote Amazon products while receiving a designated commission. As Internet usage grows, affiliate marketing services advances and with thousands of products to promote on your site or blog, Amazon makes affiliate marketing fun and easy.
One of the unique features that Amazon provides for their Associates is the ability to create an online store that can be embedded within or linked from a website. The store, called an “aStore”, promotes Amazon products and allows visitors to browse all Amazon products or only the products you select. Affiliates customize their store’s individual features.
We found that it is easy to build a store with our Associates account. The account provides a setup tool that took us step by step through the process to generate a URL to our very own aStore, complete with a shopping cart and product details.
Reporting Features 9.3/10
Through the “Reports” tab found at the top of your account home page, Amazon offers report summaries and links for the full report on earnings, orders and links. After selecting to receive the full report Amazon will provide you with options for the full report you would like to receive, link-type report, orders, misc. referrals, earnings report, daily trends or tracking ID summary report. After selecting the type of report you want to generate, you can select a pre-selected period of time, including quarters, months or weeks; or generate a new report for an exact period of time. The report can be opened and displayed on the page or downloaded to CSV or XML.
A Link-type Report will provide data on impressions, click-through rates, clicks, conversions, items ordered, items shipped and advertising fees. An Orders Report provides information on items with orders and information on items with no orders. The report provides the item, the product link conversion, product link clicks, items ordered through product links, other items ordered and total items ordered. It also supplies a clicks and conversion summary.
Each report is unique and makes available different aspects of the data from your website or ads. Generating the reports is as easy as navigating your way around the site.
Ease of Use 9.4/10
Signing up for an account with Amazon Associates is a simple process that includes providing Amazon with your contact information in the specified areas. Once accepted and signed in to the affiliate program, the website and account center is very simple to navigate. With tabs lining the top of the page guiding users to their desired area, this website is simple and hassle free from the first time you sign in. After selecting how you want to promote Amazon products on your site, you follow the step by step instructions and before you know it, you’re set to start earning commissions.
Amazon allows users to search for products by category and product type. Users can also search the products they promote against other Amazon products.
Help & Support 9.5/10
Amazon Associates provides an excellent customer service program that allows users to contact them regarding any questions or concerns through a contact form or over the phone. We used both forms of contact to get in touch with customer support representatives, and found both forms very helpful. After filling out the contact form we received an email within 30 minutes to discuss our questions.We also called their toll free phone number and within a matter of minutes connected with a customer support representative who was very helpful in answering our questions. The representative was patient and knowledgeable about their services.
Although you can only promote products found on Amazon, the number of products is almost limitless compared to other service companies and their selection of merchants. Amazon Associates has created a very user-friendly website that allows everyone, from a large business webmaster to a personal blog writer, to utilize the services. We found this program to be an excellent choice for affiliate marketing