While no one knows exactly how the Google AdSense team approves sites, their Help Pages and Product Forums are a wealth of information for publishers who want to get approved.
As an AdSense partner, our company adheres to Google’s policies by screening sites first before we sign them up for Ad Exchange. We review sites on a daily basis and spot many policy violations.
Google AdSense Policy violations
2: No EU user-consent policy
If your site receives traffic from the European Union, then it must have a cookie consent banner. Check out our guide to make sure your EU consent mechanism works.
3: Not crediting original sources
Some publishers (we’re not saying who), copy-paste content from other sites and make it appear as their own. This is copyright infringement and is frowned upon. Another milder violation is quoting sources or using images without giving due credit to the owner.
4: 300×250 ads that push content below the fold
(same with mobile)
The most common violation we see in ad implementation is placing 300×250 ads on top of the pages, pushing the actual content below the fold. This ad implementation violation can cause accidental ad clicks because it makes it difficult for users to distinguish content from ads.
5: User-generated content is not moderated
Yes, there’s such a thing as free speech. But free speech should be moderated. Remember, if the user uses hate speech or posts adult content on your page, it’s a Google violation and it’s on you to remove it.
6: Publishing adult and other non-family safe content
If the language or media is something you wouldn’t show to a child or to your grandmother, then it’s most probably not family-safe. This policy also covers search pages on your site that use adult-related keywords or terms.
7: The site has minimal text content
The Adsense crawler won’t be able to determine what your site is about if it only contains images and videos. Remember: sufficient text content allows Adsense to display more contextually-relevant ads.
keyword-stuffing is a trick used by webmasters to generate content and create sites in no time. This is also intended to ‘game’ the search engines. The result? Thin, gibberish content that no one understands. That’s against Webmaster Quality Guidelines.
9: Third party ads display adult content
Like user-generated content, third party ads are also considered part of your site’s content. Monitor your third party ads for any adult content and malware that could affect user experience.
10: Invalid activity
Don’t ever test your own ads by clicking on them repeatedly. Also, beware of traffic generators that bring in fake traffic and bot activity on your site.
If you’re not sure if what you’re doing is permitted or not, you should contact Google or ask an expert to clarify your doubts. It may take some time and effort, but doing so will keep you away from the receiving end of a Dear Adsense Publisher note.
Have anything else to add in this list? Share it in the comments below!