If you Wanna advertise your business/service but don’t want to spend a lot of money for it then you are at the right place now. I’m here to help you in this matter. Well, the only solution to advertise your business/service without spending huge money on big advertisements is Word Of Mouth.
Word of Mouth refers to the advertising business through your customers. In fact, it is the most effective marketing tools.Word of Mouth is a traditional practice but as we know Old is gold then this old and organic advertising tactic can help you a lot in growing your business.
Large businesses spend a lot money for advertising their services or products. But small businesses don’t really have that kind of budget or reach so they try to advertise using Word Of Mouth for growing their business.
Also visit : 11 Best Ways To Advertise Your Business In 2016
If your service is great then there is no doubt that your customers would talk about it with other people and those people will talk to some others and so on if they too like your services. This is how the advertising using Word Of Mouth works.
Your customers refer more customers to you. Isn’t it awesome??
You must have seen sometimes companies create such creative commercials that it becomes viral and people start sharing it on social media like, ‘hey, you saw this Coca-Cola commercial, its hillarious‘. This way the underlying brand gets popular too.
A brand needs to be smart enough to properly utilize Word of Mouth advertising. There are some other points too other than high-quality product to keep in mind for using word of mouth.
I’m going to explain about some important points about Word of Mouth advertising in today’s blog. Let us know how to advertise a business/service with Word of Mouth advertising tool.
How to Advertise your Business using Word of Mouth Marketing Tool: Ultimate Guide
1. Provide high-quality products
There is nothing more important than the quality of your product to attract more customers. If you are providing high quality products then the person who is buying that product from you would definitely recommend it to their friends or some other people.
Note : Word of Mouth can also work as negative advertising. If your product is not good then the customer might warn his/her friends not to buy your product and those people might spread the word to other people.
Start from small and make it best first should be your tactic. You see, Every successful business was started with a small one for example Facebook. And now, you see that how much popular it has become and how millions of users actively use it.
The motto of your business is to attract more and more customers. So, for that, you should have something which is unique and exceptionally good.
Therefore, just select one thing and focus on it. Your aim should be to earn a great name for your business hence it is much important to tackle with small niche and make your service unique from others.
Then only people will start referring you if they found your service up to their expectations. Try to provide more value/price ratio.
2. Surprise your Customers
Everyone loves surprises. Like if we want to make someone really happy then the first thing that comes up in our mind is “Surprise them” and without any doubt this thing works great because everyone loves surprises.
The same strategy can be applied to make your customer talk about you with their friends, relative or any other person. Word of Mouth starts working.
Offer discounts. Discount is not only a word but itself is a superb feeling. I mean whenever I find out that there is discount given on my favorite product or any product, it makes me really happy. It grabs my attention.
So, the point is that you give some surprise discount or limited time offer with your product and your customers will not only come to buy the product for themselves but will also refer their friends to your brand.
There are other methods too. Like, if someone is purchasing any service from you then at the time of payment you can delight him/her with your surprise discount.
Other than giving discounts you can also offer something extra like free samples with the main product to your customer. Trust me this tactic will definitely generate Word of Mouth.
3. Provide Excellent Customer Support
Key to accelerate a great Word of Mouth is to make your customers happy. To achieve this you should have an excellent customer support because if you do not provide that you will never get what are the feedbacks of the customers or if there is something which was missing in your product.
To make your customer support a good one, you should always implement some things to it which I’m going tell you about.
First, make it a habit to send a thankyou message just after someone has purchased your product/service. It leaves a good impact on them and makes them feel that their purchase really means a lot to you. This will really help you to get a nice word of mouth.
Ask your customers if they are facing any problem with the product or is there anything which is missing in the service and help them. This kind of things really creates a good bond b/w you and your customers. Customers feel that they are being valued and they know that you are standing by their side if something goes wrong with the product/service.
Always speak politely to your customers. If a customer finds anything bad or defect or anything in your product and shows anger by using some bad words, then it’s your duty to be polite in that situation.
Never ever lose your temper. This way you can calm down the situation, also the customer will also be impressed by it and will not hesitate to refer you.
Quickly respond to their queries. Always reply quickly to the queries of your customers such as within 24 hours. You can contact to them via phone calls to resolve their problems as it provides continuous and clear conversion between you and them.
There are many online tools to provide impeccable support to your customers.
4. Take advantage of social media
Social media is at its peak now-a-days and everyone is taking advantage of its benefits. Make a Facebook page, Twitter account, Google Plus account, LinkedIn and many more to spread your business. Social media helps a lot in making you acquaintance with people.
A lot of brands have flourished using social media for their Word of Mouth campaigns.
Let’s take the example of Facebook page. After creating a Facebook page you can get connected with your customers directly. You can post about new products or resolve any problem via that FB page.
This way your customers will get to know about every new service, offers and others can see them if your customers like something on your FB page.
5. Offer referral bonuses
Another great way to use Word of Mouth marketing tool. Referral bonuses are highly trending now-a-days. Every other app or business is providing referral bonuses to their customers.
Well, we can’t deny that it is one of the best strategies to generate word of mouth because customers get an incentive for referring others.
You can set referral programs. Such as if a person is purchasing something from you and if that person refers you to their friends or any other person then you will provide them some reward/bonus/points. Bonus can be in any form such as discount, cash rewards, cashback, store credit and so on.
Let me tell you a Word of Mouth marketing example. Like, the online car rental and cab booking service Uber provides a referral code to its users. Now if the user refers any of his/her friends to Uber using his/her referral code then Uber provide a free ride(worth some money) to the referring customer.
Now, who does not loves freebies? So, the customers refer more and more friends to install the app or use the service. Those referrals too want to get freebies so they will refer others to the service.
This is the greatest Word of Mouth strategy, clearly.
6. Always keep in touch with your customers
There is no doubt that a connection is essential between you and customers. So, always get connected with your customers. You can make this connection via emails or messages.
Always send messages about new products or discounts and deals. Send them your good wishes on festivals or birthdays. This way, you would be always be in mind of your customers and they will surely tell others about those discounts and deals or new arrivals.
7. Make your contact details easily available
Always make your contact details easily available so that no one finds it difficult to get it if they want to contact you. Like, If you are running a website of your business then make a Contact us page and provide all modes of communication details there like phone number, email address, Office address, etc.
So, these were some strategies to advertise your business using Word of Mouth marketing tool. If you follow all of the above information then there is high chance of generating Word of mouth for your business.
These tactics really work as the main focus is to make the customers happy. Because if your customers are happy with your service then there is no doubt that they will talk about you with other people.