Businesses today that have websites and online assets know just how important search engine optimisation (SEO) is. This is one of the most effective and far-reaching tools, which can help drive more traffic to your website through a variety of methods.
To achieve this, though, you have to make certain your site’s and online assets’ content include the most critical factors that Google and many other search engines take into consideration when ranking sites.
Quick Ways to Improve Your Search Result Page Position (SERP)
1. Write Guest Posts at a High Authority Blog
This is the best way to get a high value “backlink” which is worth many low-quality ones – and quick backlinks. You can also utilize it to direct to landing pages, which will gain readers and send some “Google love” to all the linked posts.
2. Interlink Posts in the Same Category
Linking to older posts and editing older posts to link to new ones not only improves readability but the way the “Google juice” flows all over your site…and this eventually helps to gain higher SERPs.
3. Edit Old Blog Posts
While covered briefly above, one of our favorite ways to improve keyword ranking on an existing page is to improve the content. Though we have said this countless times before, keyword density and keyword optimization are incredible avenues to travel down when considering better SERPs; it’s all about adding more content value and quality links to the page you’re looking to improve in search engine results.
How to Improve Google Ranking
Below are some SEO score tactics we have gone into detail about in past blogs, but which are very much worth re-examining due to their importance within the website conversions landscape.
- Research Keywords – You first need to learn which search engine keywords will drive traffic and actual business.
- Organize/Group the Keywords – You then must create a “logical hierarchy” for these keywords as well as an effective information architecture for SEO, along with tight Ad Groups and well-organized ad campaigns for PPC.
- Manage Your SEO Workflow – You need to be able to determine which areas provide you the best return on your time and resources invested; in so doing, ensure that you are not spending months building out an SEO campaign to a set of keywords that won’t convert for YOU and your business.
- Manage Your PPC Workflow – Working much in the same way that SEO workflow does, you need to prioritize which Ad Groups and campaigns are deemed worth the effort developing landing pages for.
- Act on the Analytics – You then need to DO SOMETHING with all this keyword data and prioritization, and this encompasses getting your hands dirty with some good web copy, ad campaigns and other tactics that actually achieve the SERPs you are pursuing.
- Observe the Results and Repeat – Finally, you need to develop processes for improving upon the results you’ve generated as well as to automate certain aspects of your campaigns; along with this comes ensuring that you are continuously searching for new keywords and that you are equipped with the tools to perpetually build on this initial SERP “improvement to-do list.”
Being that we just mentioned keywords, let’s take a look at Google’s ranking factors and how they correlate to SERP…
Google uses about 200 ranking factors – some are proven, some are controversial amongst marketing professionals and others are “SEO nerd speculation” as many in the industry call it. Here are some of the top ones worth discussing:
- Domain Age
- Keyword Appearance in Top Level Domain – Having YOUR keyword in the domain acts as a relevancy signal.
- Keyword Listed as First Word in Domain – Many search engine ranking professionals agree that a domain which starts with the target keyword has an edge over sites that either don’t have the keyword in their domain, or have the keyword in the middle of the end of their domain.
- Domain History – A site with a somewhat “unstable” ownership may tell Google to “reset” the site’s history, thus negating the links pointing to the domain.
- Exact Match Domain – EMDs may still give you an edge – if you’re running a quality site. If the EMD happens to be connected to a site of low quality, it will find itself vulnerable to the “EMD update,” which translates to a Google “algo change” that reduces low-quality “exact-match” domains in search results.
Keyword and key phrases
If you’ll do a research, you will notice how many times the term “keywords” appears on a list of effective SEO tactics. Keywords appearing in top-level domains; as first word in domains and title tags; in description tags, H1 tags, title and description tags; keywords that appear the most; and keyword density are just some of those that make the top 20 in the list of the site’s Google ranking factors.
Length of time to load a page
You know how consumers, even you, hate it when a website or a web page loads up to slowly. This is why Google, as well as Bing, another major search engine, take the speed of load paging via HTML into consideration when ranking a website via.