Since our mobile phones have become exactly what Steve Jobs wanted them to become – an extension of the human arm! The popularity of visual Apps like Instagram and Pinterest has skyrocketed.
So, if you are using Instagram for purposes other than taking selfies or showcasing your feline friend’s funniest moments, you are going to need some serious Instagram SEO Tips and Tricks.
Instagram is a great marketing tool for your company with over 300 million users worldwide and 5 million and growing in Australia. But with that many users you have to find a way to stand out from the many other businesses that are trying to make the most of this nifty (and yes, very beautiful!) app.
No, unfortunately your creativity only won’t do.
You’re going to need a lot more than an amazing picture of your weekend getaway to get your customers through the door. You need an Instagram strategy within your digital marketing strategy to help you reach your goals faster.
And SEO is an integral part of that very important plan.
Here’s our ‘5 Instagram SEO Tips and Tricks’ to help you maximise your businesses Instagram results:
1. Research your keywords!
Or shall I say, research your hashtags!?
Because, really, you can think of your Instagram hashtags as keywords with a “#” in front.
The more relevant the hashtags that accompany your images, the easier it will be for your potential customers to find you and for your levels of engagement to skyrocket.
So, for maximum exposure, you want to find the Instagram hashtags that:
- Are relevant to your audience and
- Are getting the most search volume
But, how do you find these precious hashtags and how many of them can you use at any one time?
It’s totally up to you to determine which hashtags are relevant to your business and to your audience and which are not over-used.
Start by searching for your “keywords”, concepts or ideas and try to figure out who in your industry is using the hashtag you’re thinking about and how.
If that’s not enough for you, you can incorporate Websta in your game.
Through this clever platform you can check out the top 100 hashtags on Instagram so that you can see what is being used most often.
Two things to remember:
- If your business thrives on local marketing, Websta can also help you find your customers by location as you can see what people in your area are hash-tagging and become part of the conversation.
- You can also create your own, unique hashtag for different purposes, like running a contest and asking people to participate by using a specific hashtag.
2. Entice them with a variety of content
Instagramers are a very unique species and will not appreciate content that is blatantly “saleszy”.
Yes, your goal is to sell your product but you need to find a subtler way to do it on Instagram.
Users want to know you and your brand.
They want to know your story.
And they want you to tell them in a creative way.
The best way to do that is to use a variety of content – from the very informative and entertaining article you’ve written in your blog, to a quote that inspired you that morning to get out of bed, to the photo your team has taken mid-meeting or a funny video of your marketing teams Friday get together (don’t forget that the Instagram video function! It’s a great way to engage users!).
3. Timing matters
A number of studies have shown that if you are looking to up your Instagram game, posting times can really make a difference.
According to research, Instagram engagement is pretty low throughout business hours. (Yes, precisely at the time you’d like to send that amazing pic to your audiences!).
Just hold on to your horses because engagement will grow very rapidly after 5pm. So, keep it stored in your phone, and send it to your audiences just before dinner.
What’s the best day of the week to post?
Apparently engagement is pretty consistent during the week, but Mondays and Wednesdays see a minor spike.
What’s the Instagram SEO Tip we get from this?
Hit them early morning or on a Monday or Wednesday after 5 pm, right about time when everyone is still checking out what everyone’s weekends looked like!
It goes without saying that this is not written in stone, and it really depends on your target market. For example if your target audience is stay at home mums then this won’t apply.
Best practice is to monitor your specific user activity and engagement patterns over a period of time and then adjust your post timings to maximize engagement.
4. Use Instagram as a business tool
One thing to keep in mind is to try not to get side-tracked by the prettiness of it all!
Yes, Instagram is all about connecting through stories that make your company and your people look gorgeous with those stunning filters.
However, don’t forget that Instagram is a business tool. And as such, you need to understand its metrics on how your posts are performing.
So, your number 4 Instagram SEO tip is this: study your impressions, your engagement and shares, your reach, insights, and more, to make the most of the time you invest in this tool.
Pretty is one thing, but profitable is another .
5. Embed your Instagram posts on your website
Do your customers know that you are sharing your story on Instagram?
Well, they should!
So, tell the world you are on Instagram by embedding the code provided by this platform on your website.
Simply visit the desktop Web version of Instagram, select the photo you want to embed, click the ellipses button on the bottom-right corner and select Embed. This will give you the embed code which, you need to copy and paste where you want it to go on your website.
What’s the point of this?
You’ll gain more followers on Instagram whom you’ll have an opportunity to nurture through your visual storytelling. Your connection will grow stronger and so will your chances of finalising a sale.
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I started ByNext as a passion and now it's empowering more than 500,00+ readers globally and helping them to make money with their blog.
Here at ByNext I write about Starting & managing a blog, WordPress, Social-media, SEO and Making Money online.