Doing a website audit is not a joke. It is a long-time and complex process that demands great patience and turns over hundreds of web pages. I am always on the look-out for the best tools to make my SEO work easier. Thanks to SEO site auditors, we don’t need to spend much time on reckless manual checks. Today you can find hundreds of different website audit tools over the Internet that can help you figure out problem areas that hold your attention.
It is important to note that website auditing tools are not a perfect way to identify gaps in your “system”. No one SEO tool can guarantee a perfect go-to-marketing presentation and success to improve your website performance online.
But using these trusted advisors in your arsenal together with highly professional staff and adequate resources can make a good start for reaching heights.
So, you don’t need to waste a lot of time to research good SEO audit tools over the Internet. In this roundup I have gathered a list of top 25 tools below that can work well for you.
SE Ranking is fantastic for not only identifying website errors at a glance, but also for preparing a list of tasks for website developers, content writers and web designers to prevent from technical issues. It crawls your entire website based on over 70 parameters such as Domain overview, Pages, Meta, Content, Images and Links Analysis, Mobile Optimization, Usability and Technologies.
Unlike the other tools, all errors are grouped in one SEO audit report and come with Tips sections that are easy to understand by SEO newbies. Once you are done with analysis, you can save reports on your computer in PDF format or email it.
#2. Screaming Frog
Screaming Frog is an awesome desktop program for a detailed analysis on your entire website at once. In practice, it is not an audit, it’s more a crawling tool. It crawls all your website and provides you lots of useful insights and possible SEO problems your site could have. It acts as a complete site auditing tool that reports on over 30 specific parameters: meta descriptions, outlinks, response time, anchor text, security, etc.
Screaming Frog is perfect for small websites that crawl up to 500 URLs for free. If you run large websites with over 10 000 pages, you can meet some server-response issues. This doesn’t come with collaboration features that look less attractive for SEO teams.
Seoptimer is a free auditing tool that helps you instantly report critical errors on your website in seconds and recommend what you should do to improve your search rankings. You can easily download the Google Chrome extension for better site auditing analysis and work through your website pages one by one and make some crucial changes.
After auditing your website, you can save a free report in PDF format and work over or update tasks and strategies in real time.
MySiteAuditor is one of my favorite SEO auditors for a variety of reasons. This tool is well suited for large SEO agencies. You can integrate the tool on your agency website and generate more leads. The auditing tool works well and it is in direct compatibility with Google’s ranking algorithm.
In comparison with other auditing tools, MySiteAuditor checks out specific website pages for any target keywords, while other tools audit the entire website. The results can be instantly downloadable in the PDF format or send via email.
#5. Marketing Grader
Marketing Grader is one of those tools that is easy to use. It was founded by the very famous company HubSpot, Inc. I always make a clear distinction between simple and complex tools. This tool is quite overwhelming with its complexity and given data. It is a web-based tool that shows you a summary of a website and an expandable report on each site point.
The tool looks not only at your entire website, but also on your blog, social media, mobile website, lead generation and SEO. It is perfect for both types of users: SEO newbies to get a casual website report and SEO veterans to look into nitty-gritty details on site architecture, content, key influencers, etc.
SiteAnalyzer is another free SEO audit tool that offers up to 20 free analysis per month or upgrades to the paid version to audit an unlimited number of websites. The tool tests your website’s effectiveness based on 50 parameters, instantly identifies problem areas to fix and shows up all SEO technical mistakes.
After performing in-depth website analysis, you will get a global score on accessibility, design, texts, networking and multimedia. One of the roadblocks of this tool is that its multi-lingual capability can encounter conflicts resulting in different languages used to describe possible site issues.
#7. SEO Site Checkup
SEO Site Checkup is a free analysis tool that audits the entire website with 45 checks in 6 different categories (common SEO issues, server&security, mobile usability, social media and semantic web). With due consideration of these results, the tool shows up a general score and a number of failed checks.
All results are easy to understand and well presented. After finding out critical issues, the tool gives recommendations for changes. One of the disadvantages is that the tool puts emphasis on HTML sitemaps which are not relevant anymore due to the advent of XML sitemaps.
Woorank is an awesome tool for auditing your website with free and paid versions. The tool is designed for both large SEO enterprises, website owners and in-house SEO groups. You can monitor relevant recommendations for top web pages and all results are available to download in PDF format or as slides.
Without a paid account, you can’t generate a large number of reports. The tool is quite optimized for subscriptions where the cheapest plan starts at $49 per month.
While most of SEO professionals don’t include it to the list, many SEO newbies still rely on its fair amount of insights. The tool is free, gives a summary of things that are important – broken links, speed, indexed web pages, HTML markup, etc. You can also find out website positions, the number of impressions and clicks for your website in SERP. Why I don’t like Search Console is that it doesn’t provide a complete picture.
#10. SEO Report CardSEO Report Card is a great site auditor for getting a quick analysis on your website. UpCity as one of the most reputable companies does great audit things for small business. I like that it is very visual and works pretty fast. They offer good options for large agencies to resell their products or services.
The tool audits websites in the following categories: Rank Analysis, Link Building, On-site Analysis, Website Accessibility, Trust Metrics and Current Indexing.