If you’re looking for ways to boost your search engine traffic, I’ve a quick tip for you: get access to the right SEO tools.
Yes, although getting access to some tools require money. But that’s what blogging is all about. You can only make money from blogging if you’re willing to invest your money and time. That’s where few SEO tools come into handy.
Mangools is a SEO tools package which consists 3 Incredible SEO Tools in one route
KWFinder is a keyword research tool to find you hundreds of long-tail keywords with high search volume and low SEO difficulty. It’s really easy to use, with a user-friendly interface, and most importantly, with metrics to provide an instant help to your SEO efforts.
SERPWatcher is a rank tracking tool built with a focus on effectivity and ease of use. Besides keyword positions tracking with daily updates, it comes with many useful features:
- Tracking overall progress with one key metric the Dominance Index
- Estimated visits
- Desktop/mobile segmentation
- Innovative online reports
- Localized results
- Top rankers and outrankers
- Keyword position flow
- Keyword position distribution
- Integration with KWFinder and SERPChecker
SERPChecker is a Google SERP and SEO analysis tool with 45+ SEO metrics including Moz, Majestic and social metrics. With this tool, you can see all strengths and weaknesses of your competitors, evaluate SERP positions and get information in order to get on the highest rankings.
The user interface is very similar to KWFinder; it’s super easy and friendly. You’ll partly get familiar with the tool in the right panel of KWFinder. KWFinder guide has become a massive success, we thought you would find the SERPChecker guide useful, too.
Let’s say you are a car insurance provider. Your main keyword will globally be “car insurance”. Write the keyword to the blank space and click on the red button “Analyze”. Once you logged in, you’ll be automatically redirected to app.kwfinder.com.
There are three keyword research options:
The screenshot below represents your screen when you are not logged in the “app” (the Analyse button is now blue).
Tip: If you are a local business or targeting specific geo region, you should specify the location and language fields instead of using default values. These features will help you to narrow your targeting to a region or even city level worldwide and in more than 40 languages.
This is extremely important part of the KWFinder guide. As you can see in the screenshot below, “car insurance” is a “hard” keyword with SEO competition score 65 out of 100.
Tip: The SEO difficulty (DIFF) of a keyword is indicated on a scale from 0 to 100. This shows the keyword difficulty based on a comparison of keywords on a market-wide basis. Keep in mind that your unique difficulty may vary. As it depends on your SEO skills, it’s quite individual.
On the left panel, you will find other suggestions based on the main keyword. There are following metrics:
Trend – trend of search in the last 12 months
Search – average monthly search volume (exact match) in the last 12 months
CPC – average cost per click of the listed keyword
PPC – level of competition in PPC advertising (min = 0; max = 100)
DIFF – SEO difficulty of a keyword, based on SEO stats (DA, PA, MR, MT – we’ll talk about these in a short while) of the pages on the first Google SERP (min = 0; max = 100)
The upper-right panel informs you about the SEO difficulty and graphically indicates search volumes during the last 12 months. All data are cached for 30 days.
Tip: We calculate the keyword SEO difficulty in a real-time; don’t forget to click on the magnifier to get the latest data.
The lower half of the right panel belongs to Google SERP statistics and other important metrics calculated by well-known Moz metrics. Let’s take a look:
Google SERP – top results from Google search for the selected keyword. Overall SEO score is computed as the average of the SEO competitiveness of the top 10 pages. Red colour = big SEO competitiveness. Green colour = low SEO competitiveness.
DA – Domain Authority (developed by Moz) predicts how well a website will rank on search engines
PA – Page Authority (developed by Moz) predicts how well a specific page will rank on search engines
MR – MozRank of the URL represents a link popularity score reflecting the importance of any given website on the Internet.
MT – MozTrust of the URL is similar to MozRank, but rather than measuring link popularity, it measures trustworthiness of the link
Links – the number of external authority-passing links to the URL
FB – the number of Facebook shares for the URL
G+ – the number of Google+ shares for the URL
Rank – SEO competitiveness rank – the higher it is, the harder it is to compete. (min = 0; max = 100)
Est. visits – estimated visits per month on this SERP position
For detailed information about Google SERP and other valuable SEO metrics, go to our other tool SERPChecker. Moreover, you will be able to check your competitors’ SEO metrics in Google SERP and see their strengths and weaknesses thanks to 49+ SEO metrics (Moz, Majestic, social).
You can make your own filters of your results by clicking on the button “Results filter”.
NEW Keyword lists management
Lists are a great way how to save your time and make your work effective. Lists allow you to keep and categorize the data.
Example: Your website consists of many categories or you have more websites, each with a different business field, etc. Lists will help you to keep the results in a clean and instantly usable form.
- Start with the main seed keyword related to your niche.
- Analyze the difficulty and other metrics of the keywords you are interested in.
- Metrics such as CPC or PPC help you to identify the commercial potential.
Tip: For instance, your keyword has huge search volumes throughout the year but it’s because people want to find it on Wikipedia. It means that CPC and PPC will probably be very low and, therefore, there’s no commercial potential of the selected keyword. On top of that, it would be really hard to rank for that keyword.
- Select the keywords, and click on “Add to list” to create a new list or update existing one. If there are keywords already in one of your lists, you will see a grey star next to them. In the pop-up window you’ll have an option to “Create new list” or “Add to list”.
- Keep on adding more keywords you are interested into your list.
- As we mentioned earlier, you can create your own filters. Set your own max/min limits for searches, the SEO difficulty or even type the keywords you would like to include or exclude.
- Deleting a list – Click on the “Lists” on the navigation bar at the top of the app to open the “Keyword lists” menu, find the list and click on the “Three dots” and then “Delete”.
- Deleting a keyword from the list – Click on the “Lists” as in the previous point and open one of the lists. Once done, select the keyword(s) and click on “Remove”. You can also export or delete the list once you open it.
Multi-tabbed keyword research
Would you like to analyze more keywords at once or find more keywords related to your niche? It’s easy, right-click on the grey arrow next to the trend diagram and open it in a new tab.
Import your own keywords
You can import your own lists of keywords into KWFinder in various ways:
- write the keywords as separate tags
- upload your TXT or CSV file
- drag & drop your file
How many keyword can I import?
- Basic plan: Import up to 200 keywords 100-times a day = 20,000 keywords
- Premium plan: Import up to 700 keywords 500-times a day = 350,000 keywords
- Agency plan: Import up to 700 keyword 1200-times a day = 840,000 keywords
Keep in mind that regular limits apply when analyzing the SEO difficulty and SERP results for the imported keywords.
Export your results
You can export the results in 2 ways:
- From the “Suggestions” table
- From keyword lists
Export from the “Suggestions” table
Select the keyword, click on “Export” and choose one of the 3 options.
Export from keyword lists
Click on the “Lists” on the navigation bar at the top of the app to open the “Keyword lists” menu, find the list and click on the “Three dots” and then “Export”. You can also export keywords from a list once you open one. For detailed screenshots, scroll back to “Keyword lists management”.
KWFinder guide conclusion
As we said at the very beginning of this article, KWFinder is really easy to use. All featured metrics, statistics, tricks & tips, and screenshots should help you to fully enjoy the tool and find the right keywords for your business.
Just log into your mangools account and you’ll land on the “Add new tracking” page. If you already have created tracking(s), you’ll land on the “Trackings” page.
Add new tracking
Setting up a new tracking is very easy:
- Type in the domain you want to track
- Select the desired location – country, state, or even a city
- Choose between desktop or mobile search platform
- Add keywords to track
- Hit the green button “Start tracking”
Add keywords in multiple ways:
- write them manually
- import them from your existing KWFinder lists
- add from a TXT or CSV file (one keyword per line)
- drag & drop a TXT or CSV file (one keyword per line)
- copy/paste them from anywhere
There’s also an option to add more or delete keywords later when the tracking is active.
This page shows all trackings with basic information and the Dominance Index progress. To visit the section, click on “Trackings” in the header area of the app. To open a tracking, click anywhere on the white tab area.
It’s basically an overview of all tracked domains with options to clone or delete the tracking by clicking on the three dots menu in the upper-right corner of each tracking tab. You can switch between desktop and mobile rankings here as well.
If you want to create a new tracking, click on the green button or on the white box area “Add new tracking”.
Another option to find the trackings or create a new tracking is from the “Dashboard”.
The SERPWatcher dashboard is designed to provide all data on one screen thanks to a two-column interface.
The left column
The left column is dedicated to keywords, position changes, and search volumes. There are two options for viewing the table of tracked keywords:
- Overview (by default)
- Time frames
You can select from the desktop or mobile view to see both results immediately.
The overview comes with the “Yesterday” (current) position of a keyword, “Change”, the “Avg” and the “Best” position.
Here you can see the position progress in 3 different “sub time frames” based on the main selected time frame.
The data in both tables are based on the main time frame. In other words, they change as you select different main time frames.
You can select your own time period or select one of the predefined ones.
Would you like to export the tracked keywords? No problem. Tick the ones of your interest and click on the blue button “Export” right below the table.
You can choose from “Copy to clipboard”, “CSV Export”, or “CSV export with metrics”.
When you want to see specific keywords, the filter feature is handy. Just click on the button “Filter keywords” right above the keywords table.There are plenty of options to choose from. Once done, click on the green button “Set filter”.
The right column
This is the place where you’ll find all the metrics and charts.
The Dominance Index is an aggregated metric that represents the organic traffic share based on current positions and weights of the keywords.
It’s indicated on a scale from 0 to 100. The higher the value, the more you dominate the organic traffic.
There are two tables with top rankers and top outrankers with their current position, its change and the Estimated visits change.
This way, you’ll get a quick insight into top changes of the tracking. SERPWatcher sorts the numbers by the Estimated visits change.
Keyword position flow
Yet another global and useful report. It represents how many keywords of the tracking went up, went down, or remained unchanged.
Estimated visits per month
We’ve introduced the metric in our other tool, KWFinder. The calculation is based on the average CTR of the current SERP position of a particular keyword.
Here’s a simplified example for illustration:
Let’s say “keyword A” is on 1st position. The avg. CTR for this keyword on 1st position is 0,30%. The monthly search volume of this keyword is 10,000. The Estimated visits per month for “keyword A” on 1st position will then be 3000.
Keyword position distribution
This is the count and percentage of keywords in 6 various position categories. We use graphics to display the data so you’ll obtain an overall view how well the tracking stands.
The data of all metrics are based on the selected time frame. In other words, they change as you select different time frames.
The keyword detail brings a precise view on a selected keyword with many features:
- Add/remove or create tags
- Detailed position history chart
- Indexed URL
- SERP snapshot of the keyword
- Keyword overview
- Open in KWFinder for keyword research purposes
- Open in SERPChecker for an in-depth SERP analysis
- Delete the keyword
To open the keyword detail, click on any tracked keyword. You can closeit by clicking on the button “Close” in the upper-right corner.
Tags keep things organized. Keywords tracked in one tracking are usually a mix of various categories, such as website sections. Agencies, e-shops, more complex websites, or blogs are great examples.
By using tags, you can group the keywords into various categories of your choice.
Generally, you can use tags from:
- Clicking on the blue button “Tags” under the left column when at least one keyword is selected
- The keyword detail
Add/remove a tag from keyword
To add tag(s) to a keyword, click on blue button “Add”. To remove tag(s) from a keyword, click on “Remove” in the left column or on “X” in the tag area in the “Keyword detail”.
Create a new tag
When you click on “Create new tag…” it will guide you through. Write down the name of the tag, choose the color and hit the green button “Create tag”.
Delete or rename a tag
Open the Manage tags menu by clicking on the gear wheel showed in the “Tags management screenshot” or from the upper-right corner of the tracking as showed in the screenshot below.
In this menu, you can see all tags, rename or delete them.
To make it easier for you, there are tag squares next to each keyword in the left column of the dashboard so you can immediately find whether a keyword belongs to one of the tag groups.
What’s more, you can you can review tagged keywords by using the “Filter” feature.
Reports and alerts
Reporting is an inevitable part of SERPWatcher. One of the main aims of the tool is to make position tracking a time-effective SEO activity. That’s why we came up with interactive online reports instead of out-of-date PDF files. Besides saving time, it helps the environment.
Sharing a report is a two-click effort. While in the dashboard, click on the green button “Share tracking” in the upper-right corner.
A window will appear. Copy the link or directly open the report by clicking on the blue icon with an arrow. This is how you can share the tracking with your clients, colleagues or anyone else.
SERPWatcher online reports are interactive. Everyone with the link has access to:
- Tracked keywords
- Keyword details
- Time frames and overview
- All the metrics and charts
What’s more, they can adjust the main time frame to identify how the tracking evolves in time.
Setting up automatic reports & alerts
Click on the blue button “Reports & Alerts” in the upper-right corner.
Right after, click on the “green plus” to start creating a new report. Follow these steps:
- Select “Weekly” or “Monthly”
- Add recipients
- Name the report
When creating a new alert, click on the “green plus” again. Follow these steps:
- Select the “Alert” option
- Pick the trigger(s) of your interest
- Add recipients
- Name the alert
Once you are logged in, you will be redirected to app.serpchecker.com. Screenshots below represent the difference. The first one is an app view and the second is the landing page.
Let’s say we would like to see results for the term „search engine optimization“ in the US. Type it in the blank space, choose the right country and hit the button „Analyze SERP“. There’s an option to choose between “Desktop“ or “Mobile“ view.
Tip: Keep in mind that desktop results in Google SERP can be different from the ones in mobile view.
You can see the page with results below. In the top right corner, there’s “Number of results” in Google SERP and “SEO competition” of the keyword. In the report below, there are clickable URLs with titles of the websites.
Metrics and managing metrics
Next to the URLs, you can see the metrics. You can select the ones you’re interested in by clicking on the blue button in the top-right corner “Manage metrics“. Once you click, a pop-up window appears. Tick the ones you would like to have in the report and hit “Done”. In this window, there are short explanations of what each metric represents.
In the screenshot below, there’s the default metrics screen.
SERPChecker not only shows you the metrics but also an actual look of the Google SERP. Click on the “Snapshot” card to see the SERP.
Having real-time results is great, it enables us to immediately implement the results into an action plan about how to improve the website. But sometimes it’s more useful to have the results at hand anytime, isn’t it? No problem, just click on the blue button on the left “Export results” and download a CSV file. You can export all metrics or only the selected ones.
That’s it, we are at the end of the guide. We hope you enjoyed the reading at least as much as we enjoyed the writing. Now you have all the information, so you are set to perform the research and move your website to the top of the Google SERP.