How to create a Google / Bing PPC campaign for technical support?

Both Google and Bing AdCenter have introduced a lot of changes to their ad polices for using branded keywords/phrases in ad copies. Keywords/phrases such as HP, McAfee, Facebook, Norton, Yahoo, Facebook, etc., are getting affected. Specifically, Bing AdCenter Policy Changes for running Technical Support PPC Campaigns (18 November 2015): Advertisers offering services or otherwise promoting…